a) To use our Platform and services, you might be required to provide certain information, that could be directly associated with you, or used to contact or identify you, including, without limitation, information you provide while creating an Account such as your name, age, date of birth, gender, address, email address, social media login details, telephone number, photograph, and username/password, as well as certain User Content you upload to, or post on, the Platform, including, without limitation, videos, sound files; Usage information, behavioural information such as which we link with your activity on the Platform across all your devices using your email or social media log-in details, as well as engagement scores such as likes, comments, views, ratings, etc.; location data; metadata; third-party information.

b) In addition, the Website/application/Platform/services may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile devices unique device ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use the Website/application/services/Platform. As is true of most Mobile applications, we also collect other relevant information as per the permissions that you provide.

c) You agree that any information you provide will always be accurate, correct, and up to date. The said information collected from the users could be categorized as “Personal Information”, or “Sensitive Personal Information”. Personal Information and Sensitive Personal Information (each as individually defined under this Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011 (the “Data Protection Rules”)) shall collectively be referred to as 'Information' in this Policy.

d) We may use the Information to contact you from time to time, to provide you with the Services either through third party applications or otherwise, important information, required notices and marketing promotions. You understand and accept that Internet associated activities are inherently at risk for a breach of personal information and that we shall not be liable for any data theft or breach of security that occurs over a third party application. We may also implement the use of certain social media plug-ins such as Facebook, Twitter, YouTube to allow you to communicate with such services and interact by posting like/s or comment/s with the content uploaded to the Platform.

e) We may also use the information we collect from you to enable you to post on the application/ website, surf the application, use the application/ website, to personalise user experience, to improve our application/ website in order to serve you better, to send periodic emails, communications, comply with law, analyse performance usage and trend data, maintain security, test new features, prevent misuse, etc. We may also use certain collected information on an aggregated and/or anonymized basis in order to conduct market research, engage in project planning, for troubleshooting purposes, to help detect and protect against error, fraud or other criminal activity.

f) We are committed to protecting and ensuring your privacy. The website is hosted with third party data hosting specialists. Information collected is kept on servers owned and managed by data hosting companies, which may be in India or overseas. The said companies have data security processes in place. However, we are not liable for any data theft or breach of security at the data centres hosting the website and holding consumer data.

g) We send cookies (small files containing a string of characters) to your computer, thereby uniquely identifying your browser. Cookies are used to track your preferences, help you login faster, and aggregated to determine user trends. By visiting and using our application/ website, you give us permission for the use of cookies for the said purpose. Our application/ website/ platform may also contain Web beacons, to compile aggregated statistics to analyse how the application/ website/ platform is used.

h) We do not sell, trade, or otherwise transfer to outside parties, your information, without your consent. However, we may share your information with third-party service providers who may use this information for providing their services to us, including hosting providers, auditors, advisors, consultants, customer support, etc and/ or with advertisers, ad agencies, analytics service providers, to serve advertisements on the platform and to provide us with information regarding the use of the Platform and the effectiveness of our advertisements and other marketing campaigns. The information collected may also be accessed or shared with our affiliates, or on account of business transfers/ acquisitions, merger, etc.

i) We may include or offer third party links, services/ Platform on our application/ website as a part of using our services or resource or otherwise. These third party sites/ services will have their independent terms and privacy policies and you must go through the same for information about their practices. We therefore have no liability or responsibility for the content, activities of these sites.

j) We may display personalised content, including from third party content publishers, and personalise ads, based on the information we have about you. We may also work with third parties such as network advertisers to serve ads on our application/ website/ platform and on third-party websites or other media. These third parties may use cookies, JavaScript, and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you.

k) By participating in a contest or promotion, as available on our platform, you are agreeing to the official rules that govern that contest or promotion, which include, allowing the sponsor/s of such contest or promotion to use your name, voice, , photo, or video, in advertising or marketing associated with the said contest or promotion. If you choose to enter a contest or promotion, your Information may be disclosed to third parties or the public in connection with the administration of such contest or promotion, including, without limitation, in connection with winner selection, prize/ award announcement and delivery, and as required by law or permitted by the contest’s or promotion’s official rules.

l) We will keep your information as long as it remains necessary for the identified purpose(s) for which it was originally collected, or as otherwise permitted or required by law, including but not limited to mandatory data retention laws in the relevant jurisdiction, government orders, or legal proceedings/ orders.

m) Where applicable under local laws, you may, in accordance with such laws, ask us to, allow access to your information stored by us; correct, erase, delete your information, where appropriate; restrict processing of your information; or withdraw consent at any time when the processing relies upon your consent. In case a request for accessing information is made, the same may be made available on payment of a reasonable fee. We may also require further information from you to confirm your identity prior to providing the information requested. If any parent/legal guardian discovers that his/her child is using the Platform and/or has created an account and such child is under the age of 13, or that such parent or legal guardian did not give permission, or no longer consents to, his/her child to use or continue using the Platform and such child is between the age of 13 and 18 (or any greater age required as required by law), such parent/legal guardian may write to us at to request that we remove and disable such child’s Account, and if applicable, delete all data collected in connection with such child’s Account and use of the Platform, and we will work with such parent/legal guardian to comply with such request as promptly as practicable.

n) We do not knowingly collect information from minors. Minors are only allowed to use our application/ website/ services in terms of the Terms and Conditions.

o) We may alert you by email or phone (through SMS/ call) to inform you about new offerings/ contests or other information which we feel might be useful for you.

p) By registering with us, you are expressly consenting to our collection, processing, storing, disclosing and handling of your information as set forth in this Policy now and as amended by us. Processing, your information in any way, including, but not limited to, collecting, storing, deleting, using, combining, sharing, transferring and disclosing information, all of which activities will take place in India, or elsewhere and may be subject to the laws of that jurisdiction.